As part of the general trend towards the use of cashless financial transactions, the mobile wallet has become increasingly common due to its safety and ease of use.

A study by Loup Ventures has shown a notable increase in the number of iPhone users choosing Apple Pay.

Escalated by the global pandemic, a cashless future looks inevitable, with mobile wallets taking us ever closer to the point where physical cash becomes a relic of the past.

Apple Pay has joined the long list of financial service providers offering Bitcoin as a payment method, via the BitPay debit card.

2020 was a year of huge changes, and this affected the relationship between retailer and consumer in various ways. But what have we learned about consumer loyalty that we can apply to 2021 to ensure a better experience for both parties? Here are three things to be aware of when it comes to customer loyalty in 2021.

The worldwide vaccination drive against COVID-19 is well underway and talk has turned to how the public can quickly and easily prove they’ve been vaccinated in order to travel freely and do certain activities, while keeping the public safe.

As more people realise the security benefits and convenience, digital transactions including mobile wallet payments are continuing to increase at a dramatic rate. According to research published by Experian, 60% of consumers are currently using a universal mobile wallet to make digital payments, while 38% believe their online activity will increase in the next 12 months. 

COVID-19 has had a huge impact on retail when it comes to taking and making payments. People are becoming increasingly reluctant to use physical cash that has been handled by other people, and retail stores have a duty of care to their staff to make sure they aren’t put at risk by potentially-infected coins and notes.

Think of a mobile wallet as the digital equivalent of a Swiss Army Knife for your business. It’s basically a wallet that exists on your mobile phone and does everything a real-life wallet does but digitally.

2020 has been a turbulent year for countless businesses due to the impact of COVID-19. It has been especially damaging for companies that base their trade around customer loyalty , such as the airline and travel industry.

A mobile wallet can deliver many advantages for your business, beyond simply providing a way to pay for goods and services. Here are some of the numerous benefits that every forward-thinking business owner can use to promote and support their brand

Contactless systems have become an essential part of modern life due to the coronavirus pandemic. Food delivery is now done using socially-distanced measures and curbside pickup is a way of life when it comes to collecting from retail outlets.

When it comes to smartphones, apps are becoming less and less appealing to both users and developers. Most of us have a handful of tried and tested applications we use on a regular basis, but the idea of installing a new app is linked with a host of negative assumptions. 

It’s a mistake to focus all your marketing energies online. When it comes to successful marketing, offline media can be an incredibly useful gateway to reach customers online. This is becoming ever-more important as time goes on as people make more purchases online and unprecedented events such as the coronavirus pandemic mean physical sales decrease temporarily, or even permanently.

Loyalty systems are a great way for businesses to maintain relationships with new and existing customers. They attract new business by offering incentives to make repeat purchases while ensuring existing customers feel important to your business - in turn making them more likely to encourage friends and family to check out your goods and services. 

The beauty of a digital wallet pass lies in its versatility. It can be used for all kinds of schemes and campaigns while providing you with valuable data that you can use to improve your business.

Right now, QR codes are everywhere. But it wasn’t always like this. Those black and white barcode-style squares have been around for a while - they were invented in 1994, rising slowly in popularity throughout the 2000s and early 2010s, before seeming to die out over the past couple of years - but were mostly regarded as a gimmick, as a way to transmit non-essential marketing information to the user.

The coronavirus pandemic has greatly sped up the march towards a cashless society in Britain. In 2010, 58% of all payments in the UK were made with cash, but this has dropped dramatically, to less than 25% last year. And Covid-19 means this figure will be much, much less in 2020.

A wallet pass is a way of passing a digital card to your customers, using both online and offline advertisements, emails, and other methods. This card goes straight to their digital wallet, alongside your customers credit cards on both Apple and Android devices. This avoids ‘app fatigue’ where modern consumers are becoming increasingly unwilling to give over valuable space on their phone to a businesses app, as well as speeding up the entire process.