What is a digital Wallet Pass?

A wallet pass is a way of passing a digital card to your customers, using both online and offline advertisements, emails, and other methods. This card goes straight to their digital wallet, alongside your customers credit cards on both Apple and Android devices. This avoids ‘app fatigue’ where modern consumers are becoming increasingly unwilling to give over valuable space on their phone to a businesses app, as well as speeding up the entire process.

How does it work?

Simply create a wallet pass for your brand or business, then use a variety of methods to reach your customers. These can include QR codes, online forms, digital marketing and much more, which then send the consumer to a registration form to complete. In most cases this happens in seconds, making it extremely convenient for everyone involved. This card is then stored in their digital wallet and you can focus your marketing down to the most specific detail to push deals, information and targeted advertising. It also provides valuable data which you can use to learn more about your customer based and fine tune your marketing campaigns. It’s a multipurpose tool that offers countless benefits for all brands, big or small.

Why does your business need this?

It creates a modern customer experience with very little friction at the user end and allows you to employ a vast array of marketing tools to keep your customers tuned into your brand. As consumers grow weary of downloading apps, this is a perfect way of offering valuable content without them having to download content - it’s the equivalent of inserting your business into their wallet, and reaching out to your customers whenever the time is right.

What is the future potential for digital wallet cards?

Rather than digging through your pockets for cash or a bank card, it’s now common to simply use a smartphone to make a payment using the built-in digital wallet. Not only that, these digital wallets mean no more having to remember various passwords and PIN numbers - everything is there in one place. And these real-time smartphone payments are fast becoming one of the most popular transaction methods in the UK, particularly among young millennials. In 2019, 41% of individuals switched to mobile apps for making a payment, a 9% increase on 2018. With smartphones becoming ever-more prevalent it’s inevitable that this figure will rise and your business can take advantage of the marketing opportunities it presents.