What benefits can a Wallet Pass offer to your business?
The beauty of a digital wallet pass lies in its versatility. It can be used for all kinds of schemes and campaigns while providing you with valuable data that you can use to improve your business. The benefits to both your brand and the consumer are enormous, making practically all standard marketing strategies more immediate, tailored and effective. Here are some of the potential uses of a digital wallet card:
Loyalty
A digital wallet card is a finely-tuned tool for encouraging loyalty from your customers using gamification. You can use it to provide incentives for them to keep purchasing from you by utilising sharply-honed push notifications as well as unlocking rewards for particular behaviours.
Specific Deals
Your digital wallet card will let you know the various types of customer for your business, allowing you to create particular kinds of deals for different audiences. For example, if your customer enters your business at lunchtime, you can tailor a marketing strategy based around this behaviour, rather than a generic one-size-fits-all approach.
Replace Loyalty Cards
A digital wallet card can completely replace a physical loyalty card and add various new elements that you control, such as applying updates automatically or manually, expiration dates and attaching new offers. And of course, wherever your customer goes, your loyalty card goes with them.
Stamps
You can seamlessly reward your customer for repeated visits to your business, giving you specific data on their habits and letting you work a marketing strategy based around this information.
Gift Cards
Quickly and simply distribute gift cards to your customer base, also allowing for instant updates at either end.
Access Pass
Use your wallet card as a replacement for physical or app-based tickets for events, travel, locations, and more. Speed up the entire process by removing the need to print out paper tickets and create unnecessary waste.
Where could it come in useful?
For example, a wallet pass can take advantage of the location function of a smartphone, so when the customer enters a certain shop or area they will receive a personalised push notification on their mobile device offering them a too-good-to-resist offer. Or you can send them a bespoke birthday offer or details about a new campaign, using the data you collect to continually improve your marketing strategy. The opportunities for targeted marketing are enormous, meaning you can focus in on peoples specific needs and desires, keeping them as loyal and happy customers.
Potential Examples:
High Street Shop - If a customer enters your shop five times a month you can send an instantaneous notification offering a discount or free item, encouraging them to return again and again.
Restaurant - If someone spends over a certain amount over a six month period, they receive a free bottle of Champagne, then let me know about an even more appealing offer if they spend more over a 12 month period. This encourages loyalty and gives them a powerful reason to keep coming back.
Live Music Venue - Let your customer use their digital wallet card to purchase and enter your venue quickly and smoothly, making for a frictionless experience. And you can even keep track of the kind of music they enjoy, allowing you to tailor future promotions around their unique tastes.
But these are just a tiny number of the possible marketing strategies that a digital card wallet can offer. If you want to discuss promotions specific to your business don’t hesitate to get in touch for a chat.